Hi. We’re Four First Names…

Jeff Roy and Drake Paul. Roy Jeff and Paul Drake. Paul Roy and Jeff Drake. Drake Jeff and... you get it... and we’ll respond to all of the above.

We’re Associate Creative Directors with experience in ad and PR agencies—and we’ve learned from both. It’s developed us into versatile creatives that know how to come up with big ideas that get people to talk about and buy what you're selling. And we’ve got a bunch of first names, it doesn’t help... but it also doesn’t not help.

Scroll down to see some of our work.

MacCoin

McDonald’s Big Mac was turning 50—but no one cares about branded anniversaries. So, we had to find something to help us make it interesting. We knew that The Economist used the Big Mac every year to measure the purchasing power of global currencies. So, using the Big Mac Index as our inspiration, we created the MacCoin—a first-of-its-kind global currency, worth one Big Mac in over 50 countries around the world.

Carryout Heroes

Everyone always wants to order pizza but does anyone ever want to get it? Actually, yes. Our data showed that almost every family or group of friends has that one person who does. And when everyone else stays seated, they rise—and go get the pizza. So, Domino’s recognized these selfless, brave Carryout Heroes and tipped them $3 for helping those in need… of pizza.

The STRAW

McDonald’s was launching the new Chocolate Shamrock Shake. But instead of mixing the flavors together in the cup, they decided to serve the shake in layers. We realized that a boring, normal straw would only let you drink one flavor at a time. So, we reinvented the straw. To do it, we partnered with a team of actual aerospace and robotics engineers in Cambridge, MA. With their expertise, brilliance, and shake drinking abilities, we launched the STRAW (Suction Tube for Reverse Axial Withdrawal).

Domino’s CarPlay

When you're out running around and start to feel hungry, your options are pretty much all the same. You can get a burger, a burger, or maybe a burger. But a pizza from Domino’s can be ready in almost the same amount of time as one of those burgers. So, why not skip the burger and get pizza instead? Well, now that the Domino's app is on Apple CarPlay, it's finally time to say goodbye to the drive thru.

Everybody In

Webex had never been more relevant than they were in 2020. They went from a nice to have, to essential to keep people working. To kick off 2021, they were going to unveil the all new Webex to make working from anywhere, with anyone, even easier. They asked for a demo to show off their new features, while also setting a new tone for the brand. This “demo” was so successful that they asked us to turn it into an entire campaign, complete with TV, social, and page takeovers.

Bling Mac

For the second year in a row, McDonald’s was selling 3 sizes of Big Mac. And this time, they were launching during Valentine’s Day. So, without any major news, we needed an idea that would drive the conversation for them. We created the Bling Mac—a ridiculous, diamond encrusted, 18k gold ring worth over $12,000. It blew up on social and got McDonald’s coverage in places they rarely (if ever) got headlines, like Cosmo, Vogue, and People.

Art Of Quarantine

In 2020, when the lockdown began, we asked ourselves “is there anything we can do to show how important social distancing is?” And since we went to ad school instead of medical school, our answer was a project titled “The Art Of Quarantine,” which showed what some of the world’s most iconic paintings would look like if they were created during lockdown. The series was shared widely online, featured on the Art Institute of Chicago’s social channels, printed in a few magazines, and even aired on a Brazilian daytime TV show—as well as being Ad Age’s Creativity pick of the day.

All Day Breakfast

McDonald’s was getting ready to announce to the world that All Day Breakfast was finally coming. And since it was something people had been asking for forever, we decided to do something different—take the news straight to the people. We worked with Twitter to dig up tweets from 2007, so we could tell the people who asked for it first that All Day Breakfast was coming. But we didn’t just send a press release, we responded with hundreds of unique gifs and videos that delivered the good news.

(Fun fact: The first tweet about All Day Breakfast from ‘07 was about an item that wasn’t going to be included on the All Day Breakfast menu. So, technically, we responded to the second person to ever ask for it. But what are ya gonna do?)